Latest Backlink News & Articles
Google uses the number and quality of backlinks of a page as a Ranking Factor. You'll find all our resources relating to this topic here.
Google said that if you build backlinks too fast their algorithms might just ignore them. You might also receive a manual spam penalty if reviewed by their webspam team.
Buying backlinks is against the Google Webmaster Guidelines. As such, you should use rel=nofollow or rel=sponsored SEO Signals, such as PageRank from being passed.
If your rankings drop after submitting a disavow file then, according to Google, you may wish to remove some of the less shady links from your disavow file.
Google's Gary Illyes has said that there is no need to update external backlinks when migrating to HTTPS. The link juice loss is minimal.