Breaking News, insights, trends, and the latest info on everything to do with Search Engine Optimization and more.
The change to how Google treats nofollow links went live today. Nofollow links can now be used as a hint for crawling, indexing, and ranking purposes. Previously, they were not.
Google Patent shows how they classify websites for EAT, Another quiet day in the SERPs, and more. - Live News
Live SEO News coverage on 25th February, 2020. Rolling coverage of the day’s SEO News and Developments as they happen.
Webmaster Trends Analyst, John Mueller says that it is not possible to have more than one price per URL. We show one example where this is not the case.
Google Patent : Website Representation Vectors used to classify a website's Expertise, Authority, and Trust.
A newly released Google Patent may be used to classify a website's Expertise, Authority, and Trust (EAT) for particular queries. EAT is typically required for YMYL topics, such as health and finance.
SERPs quiet over the weekend, Crawl Error Source Report not coming back, and Limit Hreflang pages - Live News
Live SEO News coverage on 24th February, 2020. Rolling coverage of the day’s SEO News and Developments as they happen.
Summary of the regular Google Webmaster Central office-hours hangout, hosted by Webmaster Trends Analyst, John Mueller.
Google's John Mueller said that the ability to see the sources of 404s in the old crawl error report might not be coming back, although there have been some discussions about it.
In response to a Reddit thread, Google's John Mueller said that you should limit the number of pages created with hreflang to those that are absolutely critical & valuable.
The SERP trackers have shown increased volatility around the 18th February, which when combined with chatter on various SEO forums indicate that a small Google update has taken place.
Google said that if you build backlinks too fast their algorithms might just ignore them. You might also receive a manual spam penalty if reviewed by their webspam team.
Buying backlinks is against the Google Webmaster Guidelines. As such, you should use rel=nofollow or rel=sponsored SEO Signals, such as PageRank from being passed.
Google has launched Site Kit, a new WordPress plugin that helps you discover how people use your site, how to improve, and how to monetize your content, all from within your dashboard.
If you are Googling something specific on your site and one of the results is your XML sitemap, then it is likely that you have site quality issues.
Google's John Mueller replied to a Reddit Thread with some advice on how best to build an XML sitemap, including warning against crawler-based
Originally designed for celebrities and public figures to share answers to popular questions directly on Google, it has now been spotted being used by UC Davis University.
Using internal Nofollow links for PageRank Sculpting is a waste of time and does not work.
Google recommends using multiple sitemaps so you can filter issues in the Search Console to parts of your site.
The SERP tracking tools show increased volatility between the 3rd and 5th of October 2019 suggesting a Google Update.
Google has announced that a Core Google Algorithm Update was released into the wild on the 24th of September. We take an in-depth look.
There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update between the 13th - 18th of September 2019.
The SERP tracking tools show increased volatility caused by a possible rollback of the 29th August Google Algorithm Update.
A significant spike in the SERP Trackers indicates a Google Algorithm Update, with Dwell Time suggested as a ranking factor.
It looks like a modest update has been rolled out around the 17th August, 2019. Chatter and SERP trackers are active.
There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update around the 1st August, 2019.
The SERP Trackers indicate a small Google Search Update took place on the 13th of July 2019, before ramping up significantly on the 17th of July.
There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 19th of June 2019.
Google has confirmed that it is rolling out a Core Google Algorithm Update on the 3rd June.
Google confirms that several indexing bugs preventing new content being indexd. Coincides with volatility in the SERP Trackers.
There has been a small spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 9th of May 2019.
Google has confirmed that a Bug caused Mass Deindexing between April 4-11, 2019. It was not a Google update, and the issue has now been resolved.
There has been a sharp spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 27th of March 2019.
The SERP tracking tools show a spike in SERPs volatility starting on the 12th of March, and continuing to the 14th. Google has confirmed an update is taking place.
There has been increased volatility in the SERPS indicating a further Google Algorithm Update between the 20th and 23rd of March 2019.
The SERP tracking tools show a spike in volatility on the 5th of March, with some chatter among the SEO community. Looks like a small Google Update.
The SERP tracking tools show a significant spike in volatility on the 2nd of March, with significant chatter among the SEO community. Looks like a major Google Update.
We started tracking a sharp increase in SERP volatility on the 27th February, continuing into the 28th. Volatility in the UK is high, targeting different categories.
We started tracking an increase in SERP volatility around the 19th February, peaking on the 22nd. Initial investigations reveal that a broad range of categories is affected. This may indicate a wider quality update.
We started tracking an increase in SERP volatility around the 12th, continuing into the 13th February. Initial indications show that E-A-T related categories were affected, with Science, Autos, Law & Government, Pets & Animals, and Health related queries were most affected.
The SERP tracking tools show a spike in volatility on the 7th February, 2019. It looks from initial observations that this update targets site categories that typically require Expertise, Trust, and Authority (E-A-T).
There is some minor chatter in the SEO community of an Google update on the 16th, which is supported by a small uptick in SERP Tracker volatility. We take an in-depth look.
The SERP tracking tools show a spike in volatility between the 6th and 14th January, 2019. Looks like a large Google Update peaking on the 9th.
There is a lot of chatter in the SEO community of an Google update on the 16th, with some indications that the algorithm change was reversed on the 20th November.
The SERP tracking tools show a spike in volatility on the 30th November, which is of similar intensity to the 16th.
There is major chatter in the SEO community of a Google Update. The SERP trackers also show some significant volatility. We take a look and come up with some basic conclusions.
If your rankings drop after submitting a disavow file then, according to Google, you may wish to remove some of the less shady links from your disavow file.
There is major chatter in the SEO community of a Google Update targeting Links, and also possibly content quality as well.
Gary Illyes revealed at the recent Friends of Search conference that they are moving toward the launch of the Mobile First Index, but may still be a few months out.
There are rumors of another update during the first week of February that targets Private Blog Networks, Links, or possibly a Penguin related tweak.
There has been an uptick of chatter that a Google Update has recently been rolled out. A specific date of the 24 January has been mentioned, but the volatility appears long-running.
Google has recently clarified what the term "Googlebot" means, and how it may affect SEO. We take a detailed look at what they had to say.
Rich Cards, the new mobile search result format for Recipes and Movies, has now been extended to cover Local Restaurants and Online courses.
Google's Gary Illyes is actively hunting for spammy Exact Match Domains, or EMDs that are ranking in Google Search.
Bing has confirmed that it will not be following in the footsteps of Google, with their new Mobile-first Index.
Google has announced that they will now crawl and index the mobile version of the web page when indexing your website. We discuss what this means for you and how to prepare for the new Mobile-first index.
Google has officially confirmed on their Webmasters Blog that the launch of Penguin 4.0 has now started rolling out.
There is a lot of chatter in the SEO community that a large Google Update has just been rolled out, with some SERP trackers showing significant movement.
We have been paying close attention to the SERP trackers over the last few days, as increased volatility in the Search Results seems to be taking hold.
Google confirmed that when redirecting content to new URLs you should upload a copy of the old Sitemap so that Google can pick up on the redirects faster.
The SERP trackers showed a spike in volatility around the 13th - 16th April, with either change to the core algorithm or some kind of testing suspected.