SEO News

Breaking News, insights, trends, and the latest info on everything to do with Search Engine Optimization and more.

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Google's Nofollow Update released on 1st March, 2020. Nofollow links now treated as a hint

The change to how Google treats nofollow links went live today. Nofollow links can now be used as a hint for crawling, indexing, and ranking purposes. Previously, they were not.

By Jonathan Griffin |
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Google Patent shows how they classify websites for EAT, Another quiet day in the SERPs, and more. - Live News

Live SEO News coverage on 25th February, 2020. Rolling coverage of the day’s SEO News and Developments as they happen.

By Jonathan Griffin |
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Mueller: Google only uses one price per URL from structured data. Or do they?

Webmaster Trends Analyst, John Mueller says that it is not possible to have more than one price per URL. We show one example where this is not the case.

By Jonathan Griffin |
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Google Patent : Website Representation Vectors used to classify a website's Expertise, Authority, and Trust.

A newly released Google Patent may be used to classify a website's Expertise, Authority, and Trust (EAT) for particular queries. EAT is typically required for YMYL topics, such as health and finance.

By Jonathan Griffin |
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SERPs quiet over the weekend, Crawl Error Source Report not coming back, and Limit Hreflang pages - Live News

Live SEO News coverage on 24th February, 2020. Rolling coverage of the day’s SEO News and Developments as they happen.

By Jonathan Griffin |
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Google Webmaster Hangout Notes - February 21st, 2020.

Summary of the regular Google Webmaster Central office-hours hangout, hosted by Webmaster Trends Analyst, John Mueller.

By Jonathan Griffin |
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Google doesn't crawl content behind JavaScript Load More buttons. Infinite scroll not much better.

Google's John Mueller has confirmed that they no longer index content behind JavaScript 'load more' buttons. Also, Mueller confirmed that they might not index all content loaded via the infinite scroll technique either.

By Jonathan Griffin |
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Legacy Webmaster Tools Crawl Error Report showing 404 sources may not be coming back

Google's John Mueller said that the ability to see the sources of 404s in the old crawl error report might not be coming back, although there have been some discussions about it.

By Jonathan Griffin |
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Google: Using Hreflang for all possible languages and countries might be a mistake.

In response to a Reddit thread, Google's John Mueller said that you should limit the number of pages created with hreflang to those that are absolutely critical & valuable.

By Jonathan Griffin |
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Looks like Google rolled out a Small Algorithm Update on February 18th, 2020

The SERP trackers have shown increased volatility around the 18th February, which when combined with chatter on various SEO forums indicate that a small Google update has taken place.

By Jonathan Griffin |
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Google: Don't build too many links too fast or we may ignore them.

Google said that if you build backlinks too fast their algorithms might just ignore them. You might also receive a manual spam penalty if reviewed by their webspam team.

By Jonathan Griffin |
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Google: When Buying Links Use rel=nofollow or rel=sponsored

Buying backlinks is against the Google Webmaster Guidelines. As such, you should use rel=nofollow or rel=sponsored SEO Signals, such as PageRank from being passed.

By Jonathan Griffin |
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Google's new Site Kit WordPress Plugin provides analytics directly in your dashboard

Google has launched Site Kit, a new WordPress plugin that helps you discover how people use your site, how to improve, and how to monetize your content, all from within your dashboard.

By Jonathan Griffin |
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Google: Sitemap showing for search queries indicates Site Quality Issues

If you are Googling something specific on your site and one of the results is your XML sitemap, then it is likely that you have site quality issues.

By Jonathan Griffin |
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Google: Don't use Crawlers to build Sitemaps. Automate them.

Google's John Mueller replied to a Reddit Thread with some advice on how best to build an XML sitemap, including warning against crawler-based

By Jonathan Griffin |
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Cameos on Google App Shows Q&A Knowledge Graph for Universities

Originally designed for celebrities and public figures to share answers to popular questions directly on Google, it has now been spotted being used by UC Davis University.

By Jonathan Griffin |
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PageRank Sculpting with Nofollow Links a Waste of Time, says Google's John Mueller.

Using internal Nofollow links for PageRank Sculpting is a waste of time and does not work.

By Jonathan Griffin |
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Use Multiple Sitemaps to Monitor Different Parts of Your Site, says Google's John Mueller.

Google recommends using multiple sitemaps so you can filter issues in the Search Console to parts of your site.

By Jonathan Griffin |
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Google Algorithm Update on the 3rd of October 2019

The SERP tracking tools show increased volatility between the 3rd and 5th of October 2019 suggesting a Google Update.

By Jonathan Griffin |
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"September 2019 Core Google Update" - September 24, 2019

Google has announced that a Core Google Algorithm Update was released into the wild on the 24th of September. We take an in-depth look.

By Jonathan Griffin |
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Google Update around the 13th - 18th of September 2019

There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update between the 13th - 18th of September 2019.

By Jonathan Griffin |
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Google Algorithm Update on the 5th of September 2019

The SERP tracking tools show increased volatility caused by a possible rollback of the 29th August Google Algorithm Update.

By Jonathan Griffin |
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Large Google Update on the 29th of August 2019

A significant spike in the SERP Trackers indicates a Google Algorithm Update, with Dwell Time suggested as a ranking factor.

By Jonathan Griffin |
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Google Update on the 17th of August 2019

It looks like a modest update has been rolled out around the 17th August, 2019. Chatter and SERP trackers are active.

By Jonathan Griffin |
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Fairly small Google Update on the 1st of August 2019

There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update around the 1st August, 2019.

By Jonathan Griffin |
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Google Update - "Maverick" - 13 & 17th of July 2019

The SERP Trackers indicate a small Google Search Update took place on the 13th of July 2019, before ramping up significantly on the 17th of July.

By Jonathan Griffin |
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Google Search Ranking Update on the 19th of June 2019

There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 19th of June 2019.

By Jonathan Griffin |
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"June 2019 Core Update" - Google Algorithm Update 3rd June

Google has confirmed that it is rolling out a Core Google Algorithm Update on the 3rd June.

By Jonathan Griffin |
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Indexing Bugs confirmed by Google - May 22 & May 24 2019

Google confirms that several indexing bugs preventing new content being indexd. Coincides with volatility in the SERP Trackers.

By Jonathan Griffin |
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Google Algorithm Update 9th of May 2019

There has been a small spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 9th of May 2019.

By Jonathan Griffin |
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A Google Bug caused Mass Deindexing between April 4-11, 2019.

Google has confirmed that a Bug caused Mass Deindexing between April 4-11, 2019. It was not a Google update, and the issue has now been resolved.

By Jonathan Griffin |
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Google Update 27th of March 2019

There has been a sharp spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 27th of March 2019.

By Jonathan Griffin |
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"March 2019 Core Update" - Major Algorithm Update March 12, 2019

The SERP tracking tools show a spike in SERPs volatility starting on the 12th of March, and continuing to the 14th. Google has confirmed an update is taking place.

By Jonathan Griffin |
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Google Update 20 - 23 March 2019

There has been increased volatility in the SERPS indicating a further Google Algorithm Update between the 20th and 23rd of March 2019.

By Jonathan Griffin |
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Major Google Algorithm Update on the 5th of March 2019

The SERP tracking tools show a spike in volatility on the 5th of March, with some chatter among the SEO community. Looks like a small Google Update.

By Jonathan Griffin |
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Major Google Algorithm Update on the 2nd of March 2019

The SERP tracking tools show a significant spike in volatility on the 2nd of March, with significant chatter among the SEO community. Looks like a major Google Update.

By Jonathan Griffin |
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Google Algorithm Update 27th of February 2019

We started tracking a sharp increase in SERP volatility on the 27th February, continuing into the 28th. Volatility in the UK is high, targeting different categories.

By Jonathan Griffin |
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Google Algorithm Update 22nd of February 2019

We started tracking an increase in SERP volatility around the 19th February, peaking on the 22nd. Initial investigations reveal that a broad range of categories is affected. This may indicate a wider quality update.

By Jonathan Griffin |
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Google Algorithm Update 12th of February 2019

We started tracking an increase in SERP volatility around the 12th, continuing into the 13th February. Initial indications show that E-A-T related categories were affected, with Science, Autos, Law & Government, Pets & Animals, and Health related queries were most affected.

By Jonathan Griffin |
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Google Algorithm Update 7th February 2019

The SERP tracking tools show a spike in volatility on the 7th February, 2019. It looks from initial observations that this update targets site categories that typically require Expertise, Trust, and Authority (E-A-T).

By Jonathan Griffin |
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Google Algorithm Update - 16th December 2018

There is some minor chatter in the SEO community of an Google update on the 16th, which is supported by a small uptick in SERP Tracker volatility. We take an in-depth look.

By Jonathan Griffin |
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Large Google Algorithm Update between the 6th & 14th January 2019

The SERP tracking tools show a spike in volatility between the 6th and 14th January, 2019. Looks like a large Google Update peaking on the 9th.

By Jonathan Griffin |
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Google Update on 16th November 2018 - An in-depth look

There is a lot of chatter in the SEO community of an Google update on the 16th, with some indications that the algorithm change was reversed on the 20th November.

By Jonathan Griffin |
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Google Algorithm Update on 30th Nov. 2018 - A reversal of the 16th Update?

The SERP tracking tools show a spike in volatility on the 30th November, which is of similar intensity to the 16th.

By Jonathan Griffin |
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Latest Google Update 25 June 2017 - Targets Content Quality?

There is major chatter in the SEO community of a Google Update. The SERP trackers also show some significant volatility. We take a look and come up with some basic conclusions.

By Jonathan Griffin |
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If your rankings drop after submitting Disavow file, remove less shady links

If your rankings drop after submitting a disavow file then, according to Google, you may wish to remove some of the less shady links from your disavow file.

By Jonathan Griffin |
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New Google Update 9th March 2017 targets links, content quality.

There is major chatter in the SEO community of a Google Update targeting Links, and also possibly content quality as well.

By Jonathan Griffin |
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Google's Mobile First Index Coming Soon, but no date yet

Gary Illyes revealed at the recent Friends of Search conference that they are moving toward the launch of the Mobile First Index, but may still be a few months out.

By Jonathan Griffin |
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Google Update: February 2017 - Rumors it targets PBNs, Links or Penguin?

There are rumors of another update during the first week of February that targets Private Blog Networks, Links, or possibly a Penguin related tweak.

By Jonathan Griffin |
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Was there a Google Update this January 2017?

There has been an uptick of chatter that a Google Update has recently been rolled out. A specific date of the 24 January has been mentioned, but the volatility appears long-running.

By Jonathan Griffin |
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Google: Crawl Rate and Crawl Demand affects the Crawl Budget

Google has recently clarified what the term "Googlebot" means, and how it may affect SEO. We take a detailed look at what they had to say.

By Jonathan Griffin |
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Rich Cards extended to recipes, movies, restaurants, and online courses

Rich Cards, the new mobile search result format for Recipes and Movies, has now been extended to cover Local Restaurants and Online courses.

By Jonathan Griffin |
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Google's Gary Illyes Targets Spammy EMDs

Google's Gary Illyes is actively hunting for spammy Exact Match Domains, or EMDs that are ranking in Google Search.

By Jonathan Griffin |
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Bing will not implement Mobile-first indexing, despite Google doing so.

Bing has confirmed that it will not be following in the footsteps of Google, with their new Mobile-first Index.

By Jonathan Griffin |
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Google Mobile First Indexing Update: What you need to know

Google has announced that they will now crawl and index the mobile version of the web page when indexing your website. We discuss what this means for you and how to prepare for the new Mobile-first index.

By Jonathan Griffin |
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Google Penguin Update now released after 2 years. Now real-time.

Google has officially confirmed on their Webmasters Blog that the launch of Penguin 4.0 has now started rolling out.

By Jonathan Griffin |
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Is a Google Update Brewing? — 2nd September 2016

There is a lot of chatter in the SEO community that a large Google Update has just been rolled out, with some SERP trackers showing significant movement.

By Jonathan Griffin |
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Major Google SERP volatility — 6th May 2016

We have been paying close attention to the SERP trackers over the last few days, as increased volatility in the Search Results seems to be taking hold.

By Jonathan Griffin |
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Google: When redirecting URLs upload and keep old sitemap for 6 months

Google confirmed that when redirecting content to new URLs you should upload a copy of the old Sitemap so that Google can pick up on the redirects faster.

By Jonathan Griffin |
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Is Google Testing an Update? Rankings Volatile - 13th - 16th April.

The SERP trackers showed a spike in volatility around the 13th - 16th April, with either change to the core algorithm or some kind of testing suspected.

By Jonathan Griffin |