Google Algorithm Update News
Google uses a number search algorithms and signals to govern the way it ranks relevance for queries in the search engine results pages (SERPs).
Why track Google Algorithm Updates?
Google uses a number search algorithms and signals to govern the way it ranks relevance for queries in the search engine results pages (SERPs).
Tracking the SERP changes along with your Website Traffic can help you identify issues with your SEO strategy. Read more here.
March 2020 Updates
The change to how Google treats nofollow links went live today. Nofollow links can now be used as a hint for crawling, indexing, and ranking purposes. Previously, they were not.
February 2020 Updates
The SERP trackers have shown increased volatility around the 18th February, which when combined with chatter on various SEO forums indicate that a small Google update has taken place.
October 2019 Updates
The SERP tracking tools show increased volatility between the 3rd and 5th of October 2019 suggesting a Google Update.
September 2019 Updates
The SERP tracking tools show increased volatility caused by a possible rollback of the 29th August Google Algorithm Update.
There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update between the 13th - 18th of September 2019.
Google has announced that a Core Google Algorithm Update was released into the wild on the 24th of September. We take an in-depth look.
August 2019 Updates
There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update around the 1st August, 2019.
It looks like a modest update has been rolled out around the 17th August, 2019. Chatter and SERP trackers are active.
A significant spike in the SERP Trackers indicates a Google Algorithm Update, with Dwell Time suggested as a ranking factor.
July 2019 Updates
The SERP Trackers indicate a small Google Search Update took place on the 13th of July 2019, before ramping up significantly on the 17th of July.
June 2019 Updates
Google has confirmed that it is rolling out a Core Google Algorithm Update on the 3rd June.
There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 19th of June 2019.
May 2019 Updates
There has been a small spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 9th of May 2019.
Google confirms that several indexing bugs preventing new content being indexd. Coincides with volatility in the SERP Trackers.
April 2019 Updates
Google has confirmed that a Bug caused Mass Deindexing between April 4-11, 2019. It was not a Google update, and the issue has now been resolved.
March 2019 Updates
The SERP tracking tools show a significant spike in volatility on the 2nd of March, with significant chatter among the SEO community. Looks like a major Google Update.
The SERP tracking tools show a spike in volatility on the 5th of March, with some chatter among the SEO community. Looks like a small Google Update.
The SERP tracking tools show a spike in SERPs volatility starting on the 12th of March, and continuing to the 14th. Google has confirmed an update is taking place.
There has been increased volatility in the SERPS indicating a further Google Algorithm Update between the 20th and 23rd of March 2019.
There has been a sharp spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 27th of March 2019.
February 2019 Updates
The SERP tracking tools show a spike in volatility on the 7th February, 2019. It looks from initial observations that this update targets site categories that typically require Expertise, Trust, and Authority (E-A-T).
We started tracking an increase in SERP volatility around the 12th, continuing into the 13th February. Initial indications show that E-A-T related categories were affected, with Science, Autos, Law & Government, Pets & Animals, and Health related queries were most affected.
We started tracking an increase in SERP volatility around the 19th February, peaking on the 22nd. Initial investigations reveal that a broad range of categories is affected. This may indicate a wider quality update.
We started tracking a sharp increase in SERP volatility on the 27th February, continuing into the 28th. Volatility in the UK is high, targeting different categories.
January 2019 Updates
The SERP tracking tools show a spike in volatility between the 6th and 14th January, 2019. Looks like a large Google Update peaking on the 9th.
December 2018 Updates
The SERP tracking tools show a spike in volatility on the 30th November, which is of similar intensity to the 16th.
There is some minor chatter in the SEO community of an Google update on the 16th, which is supported by a small uptick in SERP Tracker volatility. We take an in-depth look.
November 2018 Updates
There is a lot of chatter in the SEO community of an Google update on the 16th, with some indications that the algorithm change was reversed on the 20th November.
June 2017 Updates
There is major chatter in the SEO community of a Google Update. The SERP trackers also show some significant volatility. We take a look and come up with some basic conclusions.
March 2017 Updates
There is major chatter in the SEO community of a Google Update targeting Links, and also possibly content quality as well.
February 2017 Updates
There are rumors of another update during the first week of February that targets Private Blog Networks, Links, or possibly a Penguin related tweak.
Gary Illyes revealed at the recent Friends of Search conference that they are moving toward the launch of the Mobile First Index, but may still be a few months out.
January 2017 Updates
There has been an uptick of chatter that a Google Update has recently been rolled out. A specific date of the 24 January has been mentioned, but the volatility appears long-running.
November 2016 Updates
Google has announced that they will now crawl and index the mobile version of the web page when indexing your website. We discuss what this means for you and how to prepare for the new Mobile-first index.
Google's Gary Illyes is actively hunting for spammy Exact Match Domains, or EMDs that are ranking in Google Search.
September 2016 Updates
There is a lot of chatter in the SEO community that a large Google Update has just been rolled out, with some SERP trackers showing significant movement.
Google has officially confirmed on their Webmasters Blog that the launch of Penguin 4.0 has now started rolling out.
May 2016 Updates
We have been paying close attention to the SERP trackers over the last few days, as increased volatility in the Search Results seems to be taking hold.
April 2016 Updates
The SERP trackers showed a spike in volatility around the 13th - 16th April, with either change to the core algorithm or some kind of testing suspected.
March 2016 Updates
Gary Illyes will no longer indicate when we may expect the latest Google Penguin Update as he has been wrong about its launch date several times already.
In a recent announcement, Google has confirmed that beginning in May 2016 they will increase the effect of the mobile-friendliness ranking signal.
MozCast showed a massive spike in volatility on the 28th March which indicates that a Google Update may be rolling out.
February 2016 Updates
There are some reports that Google is testing a larger ranking boost for mobile-friendly websites.
It looks like (from looking at SERP Trackers) there were some minor Google algorithm changes this last weekend, after a very calm start to February.
Google has recently confirmed that the latest Google Penguin Update is still a work in progress and that they do not know when it would be rolled out.
Google said they did not want to clutter the search results with too many Rich Snippets, a day before a ~33% drop in the number of Review snippets showing.
As of the 24th February 2016, the new AMP pages have gone live and are now appearing in the SERPs. The roll out seems to be gradual.
Google's John Mueller said in a Hangout that the Panda Algorithm is rolling out pretty much continuously.
In a Google Hangout, John Mueller confirmed that he still has not heard anything about an announcement date for the next Penguin Update.
January 2016 Updates
Google has recently indicated that the new Penguin Real-time update will be delayed further until they have finished testing it properly.
We are seeing some chatter that the Penguin 4 Real-Time Update may be starting to roll out. We do, however, have our doubts this is the case.
SERP trackers are off the charts. Is this an extension of previous volatility or something new? Looks like just Google Testing stuff.
Google has confirmed that the recent SERPS volatility that got SEO's and webmasters all talking over the last few days is not a Penguin Update.
The recent changes are a Core Update, and while Panda is part of the Core Algorithm, the recent update does not include any Panda changes.
A massive Google Update hit on the 16th January and lasted all weekend. The fluctuations in the SERPS were off the charts.
Google has announced they are aiming to launch the new Real-Time Penguin algorithm Update this quarter but it was weeks, not months away.
December 2015 Updates
Despite the HTTPS update explaining some volatility in the SERPs, Google confirmed the continuing 19th November Update is also to blame.
November 2015 Updates
There are increasing reports of major movements in the SERPs this week (19th November) with some indicating that it may be content quality related.
October 2015 Updates
In an update on the 4th December, Google's John Mueller confirmed that Google's Real-time Penguin Update will not launch this year.
SERP trackers indicate a significant Google Update commencing on the 17th October. Google has indicated it a result of changes to the Core Algorithm.
Google's new Artificial Intelligence "RankBrain" is Now Part of the general Search Algorithm helping to improve the results for previous unseen queries.
Google's Gary Illyes has just confirmed that there is still time to clean your backlink profile before the Penguin Algorithm is refreshed.
September 2015 Updates
An update to the Google Panda algorithm was likely rolled out this week, starting on the 28th August and continuing into September.
August 2015 Updates
Google has recently launched Google Panda 4.2. The update affects 2-3% of all search queries and is expected to take several months to complete rolling out.
July 2015 Updates
Google have recently said that their Panda Update \ refresh has been delayed for Technical Reasons, although it is still said to be 'coming soon'.
June 2015 Updates
With one of the biggest SERP Fluctations ever reported, all signs point to Wikipedia changing to HTTPs and a possible boost to other HTTPs websites.
The Google Update seen on the 16th June appears to have benefited News sites, or those sites with a lot of fresh content.
May 2015 Updates
There are signs that Google released a Google Panda Update on the 1st May with many SERP trackers showing massive movements, and SEO chatter a buzz.
Both Gary Illyes and John Mueller at Google have said that there was no update this last weekend despite large SERP movements being witnessed.
April 2015 Updates
Was there a Small Google Update on the 8th April 2015? We have seen quite a few changes in the Mozcast Metrics that indicate some changes are afoot.
Google's Gary Illyes has recently confirmed that Google's New Mobile Friendly Algorithm has now been fully rolled out but pages will need to be recrawled.
Was there a Google Update on the 24 April 2015? Is it still rolling out? Check out the SERP Trackers and what the SEO community has to say.
March 2015 Updates
Google has updated their Doorway Pages Algorithm to penalize spammy pages created solely to rank higher in their search engine.
February 2015 Updates
From all the tracking tools, it looks like one of the biggest Google Updates since June 2012 (at least if you go by the MozCast Metrics). Despite lots of forum chatter, there is no real indication yet of what this update is targeting.
January 2015 Updates
There has been a lot of chatter since last Friday of Google updating its search algorithm. The exact nature of the update is not yet known, but we are keeping a close eye on the chatter and will bring further details as and when we get them.
Google Updates FAQ
More information about why you should follow updates to Google's algorithm, and where our information comes from.
Gary Illyes, a Webmaster Trends Analyst at Google, confirmed that “most algorithm updates go unnoticed, but we may communicate about the named ones, like mobile friendly.”
Webmaster Trends Analysts, John Mueller and Gary Illyes confirmed that Google makes “changes almost every day” and that they “have 3 updates a day on average,” respectively.
Keep informed about the latest Google Updates.
This Google algorithm update resource page keeps you informed about:
- Confirmed Updates: These are updates that have been officially confirmed by Google.
- Unconfirmed Updates: These are algorithm changes reported by SEOs, Industry Experts, and SERP tracker. There was no official confirmation. Use your Search Console to identify traffic \ visibility drops, and compare them with the algorithm change history.
Use your Search Console to identify traffic \ visibility drops, and compare them with the algorithm change history.
You can view the Performance of your site for the last 12 or 16 months in the Google Search Console to identify the date of any falls in clicks or impressions. You can then compare those dates with our algorithm history and read up on what updates affect your site.
You may find that you have been hit by one, or multiple updates:
We cover news of the latest Google updates (including Penguin and Panda) and rumors, which may affect your ranking in the Search Engine Results Page (SERP’s). Unfortunately, due to the secretive nature of Google (to help prevent Black Hat SEO’s gaming the system), it is not always easy to understand or see the changes Google makes, especially as Google tweaks its algorithm daily.
By keeping track of the changes in the SERP’s in combination with your own rankings as well as feedback both in the SEO community and Google itself, you can sometimes extrapolate what you need to do on your website to increase your website’s ranking.
The common sources we use to gauge this information are as follows:
- SERP Trackers – Trackers such as the Mozcast, Algaroo, and Rank Ranger can identify when movement happens in the SERP’s, allowing us to investigate possible causes.
- Google Announcements – On occasions, announcements or snippets of information are made by Google either directly (via blog posts) or indirectly by their employees (i.e., John Mueller, who does the Webmaster Central Hangouts).
- Forum Chatter – A great way to determine whether an update or algorithm change has hit is by monitoring popular forums where webmasters hangout.
- Other News Sources – We keep an eye on other news sources to see if they have either picked something up we missed, or even been privy to exclusive conversations with Google or its employees.