Google Patent Shows How They Classify Websites for EAT, Another Quiet Day in the SERPs, and More. - Live News

SEO Live News CREDIT: THE SEARCH REVIEW
By Jonathan Griffin, Editor, SEO Consultant, & Developer.
  • Google Patent: Website Representation Vectors used to classify a website’s Expertise, Authority, and Trust.
  • SERP volatility is low.
  • The next Google Search News Video is scheduled to be shot mid-March.
8:28 PM

That's all for today for our SEO Liveblog.

We’ll be back at the midday tomorrow.

2:39 PM

The next Google Search News Video is scheduled to be shot mid-March.

If you were wondering where the next Google Search News Video is out, John Mueller has just said that they have the shoot scheduled for mid-March.

According to the YouTube channel playlist, the videos were due to be posted every few weeks. However, since its launch in September last year, there have been just three episodes.

With the next one being filmed in mid-march, the time between episodes is getting longer.

If you need your Mueller fix, don’t worry. He does regular Webmaster Hangouts, and you can read my notes \ watch the video for the most recent Hangout here.

12:39 PM

SEO News Live - A couple of things to start your day

Good morning.

I’ll be here from midday until 6 pm GMT today, bringing you the latest news, gossip, and updates.

If you have any news, tips, insider knowledge, or just want to comment on any of the stories, please feel free to leave a comment below. Alternatively, you can get in touch by email via our contact page.

A couple of things to start your day

1. Google Patent shows how they classify websites for EAT

Google filed a Patent in August 2018 called “Website Representation Vector to Generate Search Results and Classify Website.”

This Patent may be related to the classification of websites that require Expertise, Authority, and Trust (EAT). Topics that typically need EAT are Your Money or Your Life (YMYL) topics, such as health and finance.

Read more: Google Patent: Website Representation Vectors Used to Classify a Website’s Expertise, Authority, and Trust.

2. The volatility in the SERPs is quiet for the 5th day running.

The calm before the storm, maybe?

SERP Volatility 25th February, 2020. CREDIT: SEMRUSH
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